07
Brand Strategy Ultimate
$850
A comprehensive strategic foundation defining what the brand stands for, who it serves, how it differentiates itself and how it should communicate.
- discovery and business analysis
- audience profiles
- competitive landscape
- positioning strategy
- differentiation
- value proposition
- brand purpose
- mission and vision direction
- brand pillars
- brand personality
- tone-of-voice direction
- key messaging framework
- strategic recommendations
- comprehensive Brand Strategy presentation
Does not include visual identity or website development unless separately commissioned.
08
Social Media Audit & Strategy
$1,000
A comprehensive strategic roadmap designed to transform social media into a coherent and distinctive extension of the brand.
- audit of up to 3 social platforms
- positioning assessment
- audience direction
- competitive/content landscape
- profile optimization
- content pillars
- storytelling framework
- recommended content formats
- visual direction
- tone of voice
- sample content concepts
- strategic content framework
- KPI recommendations
- comprehensive strategy presentation
Does not include ongoing management, filming, editing, daily posting, community management or advertising spend.
09
Personal Branding Full
$1,200
A comprehensive personal brand strategy for founders, creatives and professionals seeking a distinctive, intentional and commercially relevant public presence.
- discovery
- positioning strategy
- personal value proposition
- audience profiles
- personal narrative
- differentiation
- personal brand pillars
- personality
- tone of voice
- messaging direction
- visual world
- social/profile direction
- content territories
- comprehensive Personal Brand Blueprint
Does not include photography, website development, ongoing content production or social media management.
10
Creative Direction Full
$1,100
A comprehensive creative direction system that translates a brand strategy, campaign or project vision into a distinctive and cohesive visual world.
- discovery
- creative concept development
- initial creative territories
- refinement of the selected direction
- moodboards
- color direction
- typography direction
- photography and imagery direction
- composition principles
- campaign/content references
- visual execution principles
- comprehensive Creative Direction presentation
Does not include photography/video production, website development or ongoing production unless separately commissioned.
11
Brand Book
$1,200
A comprehensive brand guidelines system designed to protect, elevate and consistently implement an established visual identity across relevant brand touchpoints.
- logo system and usage
- clear-space and minimum-size rules
- color system
- typography hierarchy
- graphic elements
- imagery and photography direction
- composition principles
- visual consistency principles
- selected application examples
- professionally designed comprehensive Brand Book
This service assumes that the core visual identity already exists. It does not include creating a new logo, complete identity, naming or full rebrand.
12
Full Rebrand
$1,300
A complete strategic and visual transformation for established or evolving brands ready to reposition, redefine their identity and build a more distinctive brand system.
- discovery
- existing-brand assessment
- positioning direction
- brand strategy
- creative concept development
- visual identity redesign
- logo system where required
- typography and color systems
- visual language
- art direction
- selected core applications
- brand guidelines