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A considered catalogue of creative and branding services — each one a defined piece of work with a clear outcome.

VM Editions

A smaller scope. The same creative vision. Curated creative services for brands seeking a distinctive visual identity and original ideas.

I

Brand Identity Mini

$350

An introductory visual direction package. It defines the aesthetic an emerging brand is built on — the groundwork a complete identity system is later developed from.

Delivery 72 hours after receiving the complete creative brief.

  • Curated color palette
  • Typography pairing
  • Visual moodboard
  • Aesthetic and art direction guidelines
  • Concise visual identity PDF
Get Started
II

Campaign Concept Edit

$300

Delivers the concept and its visual direction — the thinking a campaign is built on, handed over ready for production.

Delivery 72 hours after receiving the complete creative brief.

  • One original creative campaign concept
  • Central narrative and creative angle
  • Campaign moodboard
  • Visual references
  • Art direction guidelines
  • Concise creative concept PDF
Get Started
The mark is an object, never a flat vector. Plate 02 · The Enamel Mark · VM Still Life

Core Services

Focused engagements that clarify, refine and strengthen an existing brand.

01

Brand Audit Basic

$350

A focused professional assessment of an existing brand designed to identify its strongest opportunities for improvement.

  • visual identity review
  • positioning and messaging assessment
  • overall brand consistency review
  • key strengths and weaknesses
  • priority recommendations
  • concise professional Brand Audit PDF
  • one follow-up clarification round

This service is diagnostic. It does not include strategy development, identity redesign or implementation.

02

Social Media Edit

$450

A focused strategic review designed to refine how an existing brand presents itself across social media.

  • review of up to 2 social platforms
  • profile and bio assessment
  • visual consistency review
  • audience direction
  • content pillar recommendations
  • content direction
  • actionable strategic recommendations
  • concise strategy document

Does not include ongoing social media management, posting, content production, community management or paid advertising.

03

Personal Brand Starter

$450

A focused personal branding engagement for founders, creatives and professionals who need greater clarity around how they position and present themselves.

  • discovery questionnaire
  • positioning direction
  • audience definition
  • personal brand pillars
  • personality and tone direction
  • visual direction
  • profile and presence recommendations
  • concise Personal Brand Blueprint

Does not include photography, website development, full visual identity development, ongoing social media management or content production.

04

Brand Strategy Edit

$490

A concentrated strategic engagement designed to refine the foundations of an emerging or evolving brand.

  • strategic questionnaire
  • positioning direction
  • target audience snapshot
  • differentiation opportunities
  • value proposition direction
  • brand pillars
  • brand personality
  • concise strategy document

Does not include naming, logo design, complete visual identity development or implementation.

05

Creative Direction Session

$450

A focused creative engagement designed to establish or refine the visual direction of a brand, campaign, launch or creative project.

  • creative questionnaire
  • one primary creative direction
  • curated moodboard
  • color direction
  • typography direction
  • photography and imagery direction
  • aesthetic references
  • concise Creative Direction presentation

Does not include full identity design, graphic production, photography, video production, campaign execution or ongoing creative direction.

06

Brand Refresh

$750

A considered evolution of an existing visual identity for brands that have outgrown their current look but do not require a complete rebrand.

  • existing identity assessment
  • refined creative direction
  • color-system refinement
  • typography refinement
  • visual-language evolution
  • selected refinements to existing brand elements
  • compact updated visual guidelines

Does not include naming, an entirely new identity or a complete strategic rebrand.

Chrome is a material, not a gradient. Plate 04 · Liquid Chrome · VM Still Life

Signature Services

Deeper strategic and creative engagements for brands ready to build, evolve or redefine their identity.

07

Brand Strategy Ultimate

$850

A comprehensive strategic foundation defining what the brand stands for, who it serves, how it differentiates itself and how it should communicate.

  • discovery and business analysis
  • audience profiles
  • competitive landscape
  • positioning strategy
  • differentiation
  • value proposition
  • brand purpose
  • mission and vision direction
  • brand pillars
  • brand personality
  • tone-of-voice direction
  • key messaging framework
  • strategic recommendations
  • comprehensive Brand Strategy presentation

Does not include visual identity or website development unless separately commissioned.

08

Social Media Audit & Strategy

$1,000

A comprehensive strategic roadmap designed to transform social media into a coherent and distinctive extension of the brand.

  • audit of up to 3 social platforms
  • positioning assessment
  • audience direction
  • competitive/content landscape
  • profile optimization
  • content pillars
  • storytelling framework
  • recommended content formats
  • visual direction
  • tone of voice
  • sample content concepts
  • strategic content framework
  • KPI recommendations
  • comprehensive strategy presentation

Does not include ongoing management, filming, editing, daily posting, community management or advertising spend.

09

Personal Branding Full

$1,200

A comprehensive personal brand strategy for founders, creatives and professionals seeking a distinctive, intentional and commercially relevant public presence.

  • discovery
  • positioning strategy
  • personal value proposition
  • audience profiles
  • personal narrative
  • differentiation
  • personal brand pillars
  • personality
  • tone of voice
  • messaging direction
  • visual world
  • social/profile direction
  • content territories
  • comprehensive Personal Brand Blueprint

Does not include photography, website development, ongoing content production or social media management.

10

Creative Direction Full

$1,100

A comprehensive creative direction system that translates a brand strategy, campaign or project vision into a distinctive and cohesive visual world.

  • discovery
  • creative concept development
  • initial creative territories
  • refinement of the selected direction
  • moodboards
  • color direction
  • typography direction
  • photography and imagery direction
  • composition principles
  • campaign/content references
  • visual execution principles
  • comprehensive Creative Direction presentation

Does not include photography/video production, website development or ongoing production unless separately commissioned.

11

Brand Book

$1,200

A comprehensive brand guidelines system designed to protect, elevate and consistently implement an established visual identity across relevant brand touchpoints.

  • logo system and usage
  • clear-space and minimum-size rules
  • color system
  • typography hierarchy
  • graphic elements
  • imagery and photography direction
  • composition principles
  • visual consistency principles
  • selected application examples
  • professionally designed comprehensive Brand Book

This service assumes that the core visual identity already exists. It does not include creating a new logo, complete identity, naming or full rebrand.

12

Full Rebrand

$1,300

A complete strategic and visual transformation for established or evolving brands ready to reposition, redefine their identity and build a more distinctive brand system.

  • discovery
  • existing-brand assessment
  • positioning direction
  • brand strategy
  • creative concept development
  • visual identity redesign
  • logo system where required
  • typography and color systems
  • visual language
  • art direction
  • selected core applications
  • brand guidelines

Building a Brand From Scratch?

For new brands that need to build their identity from the ground up — from strategic foundations and creative direction to a complete visual identity system.

Start Your Brand

Have Something Else in Mind?

Not every project fits neatly into a package. Tell us what you’re building, launching or transforming and we’ll create a tailored scope around your needs.

Discuss Your Project